PubMatic business model canvas (2024)

Advertising:

This approach generated money by sending promotional marketing messages from other businesses to customers. When you establish a for-profit company, one of the most critical aspects of your strategy is determining how to generate income. Many companies sell either products or services or a mix of the two. However, advertisers are frequently the source of the majority of all of the revenue for online businesses and media organizations. This is referred to as an ad-based income model.

Customer data:

It primarily offers free services to users, stores their personal information, and acts as a platform for users to interact with one another. Additional value is generated by gathering and processing consumer data in advantageous ways for internal use or transfer to interested third parties. Revenue is produced by either directly selling the data to outsiders or by leveraging it for internal reasons, such as increasing the efficacy of advertising. Thus, innovative, sustainable Big Data business models are as prevalent and desired as they are elusive (i.e., data is the new oil).

Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.

Data as a Service (DaaS):

Data as a Service (DaaS) is a relative of Software as a Service in computing (SaaS). As with other members of the as a service (aaS) family, DaaS is based on the idea that the product (in this instance, data) may be delivered to the user on-demand independent of the provider's geographic or organizational isolation from the customer. Additionally, with the advent[when?] of service-oriented architecture (SOA), the platform on which the data sits has become unimportant. This progression paved the way for the relatively recent new idea of DaaS to arise.

Digital:

A digital strategy is a strategic management and a business reaction or solution to a digital issue, which is often best handled as part of a broader company plan. A digital strategy is frequently defined by the application of new technologies to existing business activities and a focus on enabling new digital skills for their company (such as those formed by the Information Age and frequently as a result of advances in digital technologies such as computers, data, telecommunication services, and the World wide web, to name a few).

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.

Ecosystem:

A business ecosystem is a collection of related entities ? suppliers, distributors, customers, rivals, and government agencies ? collaborating and providing a particular product or service. The concept is that each entity in the ecosystem influences and is impacted by the others, resulting in an ever-changing connection. Therefore, each entity must be adaptive and flexible to live, much like a biological ecosystem. These connections are often backed by a shared technical platform and are based on the flow of information, resources, and artifacts in the software ecosystem.

Online marketplace:

An online marketplace (or online e-commerce marketplace) is a kind of e-commerce website in which product or service information is supplied by various third parties or, in some instances, the brand itself, while the marketplace operator handles transactions. Additionally, this pattern encompasses peer-to-peer (P2P) e-commerce between businesses or people. By and large, since marketplaces aggregate goods from a diverse range of suppliers, the variety and availability are typically greater than in vendor-specific online retail shops. Additionally, pricing might be more competitive.

Platform as a Service (PaaS):

Platform as a Service (PaaS) is a class of cloud computing services that enable users to create, operate, and manage apps without the burden of establishing and maintaining the infrastructure usually involved with designing and developing an app.

Revenue sharing:

Revenue sharing occurs in various forms, but each iteration includes the sharing of operational gains or losses amongst connected financial players. Occasionally, revenue sharing is utilized as an incentive program ? for example, a small company owner may pay partners or colleagues a percentage-based commission for recommending new clients. Occasionally, revenue sharing is utilized to share the earnings generated by a corporate partnership.

Trading data:

Combining disparate data sets enables businesses to develop a variety of new offerings for complementary companies. Robustness is a property that describes a model's, test's, or system's ability to perform effectively when its variables or assumptions are changed, ensuring that a robust concept operates without fail under various conditions. In general, robustness refers to a system's capacity to deal with unpredictability while remaining practical.

Transaction facilitator:

The business acts as an acquirer, processing payments on behalf of online merchants, auction sites, and other commercial users for a fee. This encompasses all elements of purchasing, selling, and exchanging currencies at current or predetermined exchange rates. By far the biggest market in the world in terms of trade volume. The largest multinational banks are the leading players in this industry. Around the globe, financial hubs serve as anchors for trade between a diverse range of various kinds of buyers and sellers 24 hours a day, save on weekends.

Two-sided market:

Two-sided marketplaces, also called two-sided networks, are commercial platforms featuring two different user groups that mutually profit from the web. A multi-sided platform is an organization that generates value mainly via the facilitation of direct contacts between two (or more) distinct kinds of connected consumers (MSP). A two-sided market enables interactions between many interdependent consumer groups. The platform's value grows as more groups or individual members of each group use it. For example, eBay is a marketplace that links buyers and sellers. Google connects advertising and searchers. Social media platforms such as Twitter and Facebook are also bidirectional, linking consumers and marketers.

PubMatic business model canvas (2024)

FAQs

How to solve the Business Model Canvas? ›

A Step-by-Step Guide to Building Your Business Model Canvas
  1. Step 1: Understand the Nine Building Blocks. ...
  2. Step 2: Start with Customer Segments. ...
  3. Step 3: Define Your Value Propositions. ...
  4. Step 4: Outline Your Channels. ...
  5. Step 5: Establish Customer Relationships. ...
  6. Step 6: Identify Revenue Streams. ...
  7. Step 7: Determine Key Resources.
Apr 19, 2024

How many pages should the Business Model Canvas be? ›

A comprehensive business plan is typically between 30 and 50 pages long. In contrast, the one-page Business Model Canvas template makes it easy for an organization to describe its model. Need an even simpler, quicker way to visualize your business strategy? Try the Lean Canvas Model.

What is the business model of PubMatic? ›

PubMatic, for a fee, participates in online auctions to help advertisers buy and publishers sell media and advertising spots between various advertising companies. The company also produces quarterly reports about advertising prices.

Is The Business Model Canvas good? ›

"The Business Model Canvas helps visualize what is important and forces users to address key areas,” he says. “It can also be used by a team (employees and/or advisors) to understand relationships and reach agreements."

What are the 7 components of Business Model Canvas? ›

The Business Model Canvas consists of nine essential parts: Customer Segments, Value Proposition, Revenue Streams, Channels, Customer Relationships, Key Activities, Key Resources, Key Partners, and Cost Structure. Let's take a look at each section of the Business Model Canvas.

How do I test my Business Model Canvas? ›

  1. 1 Define your hypotheses. The first step is to define your hypotheses, or the assumptions you make about your business model. ...
  2. 2 Design your experiments. The next step is to design your experiments, or the methods you will use to test your hypotheses. ...
  3. 3 Run your experiments. ...
  4. 4 Update your canvas.
Mar 5, 2023

How long does it take to do a business model canvas? ›

As you fill in the business model canvas, you'll likely need input from marketing, sales, and other teams. Schedule a meeting with the necessary individuals and fill out the template together. It's a quick process—this meeting should only take between thirty minutes to an hour!

What does a good business model canvas look like? ›

The Business Model Canvas consists of nine essential building blocks that collectively shape a comprehensive view of a business model. It starts with identifying the target “Customer Segments” and defining the unique “Value Propositions” that cater to their needs.

Is PubMatic profitable? ›

From FY18 to Q1'24, PubMatic achieved revenue growth at a CAGR of 22%. The Company has consistently grown revenues profitably, maintaining an average operating margin of 13%.

Who are PubMatic competitors? ›

Top 10 Alternatives to PubMatic Recently Reviewed By G2 Community
  • Google Ad Manager. (220)4.2 out of 5.
  • OpenX. (19)3.2 out of 5.
  • Magnite, for Sellers. (20)3.2 out of 5.
  • AdSense. (248)4.2 out of 5.
  • Smart AdServer. (12)4.0 out of 5.
  • Facebook Audience Network. (160)3.9 out of 5.
  • Google AdMob. (67)4.3 out of 5.
  • AdSuite. (135)4.1 out of 5.

What are the benefits of PubMatic? ›

PubMatic Benefits

A variety of medical, dental, vision, and retirement plans for every budget. Employees can purchase PubMatic stock at a discounted rate through payroll deductions. Access to a wide variety of programs that support mental, emotional, and physical health.

What is the main disadvantage in the Business Model Canvas? ›

Oversimplicity: Simplicity is a double-edged sword with this tool. Its ease of use also means that it only offers a high-level view and is not so helpful when considering the underlying details. Interestingly, the BMC has spawned many versions and sub-canvases to help dive into the next level of analysis.

Is Business Model Canvas still relevant? ›

Yes, the Business Model Canvas can be very helpful! It provides a clear visual framework for mapping out key components of a business, such as value propositions, customer segments, and revenue streams. This can facilitate strategic thinking, align team members, and encourage innovation.

What companies use the Business Model Canvas? ›

(BMC) is essential for businesses looking to innovate and succeed. It breaks down the key components of a business model and helps companies like Airbnb, Uber, Spotify, Tesla, and Zoom to disrupt their respective industries and set new benchmarks for customer value and operational efficiency.

What is a problem statement in Business Model Canvas? ›

Use the Problem Statement Canvas to get 100% clear on the problem you plan to solve, why it's a big enough problem to care about, and the potential opportunity to be won if you're successful.

How do you structure a Business Model Canvas? ›

Everything related to business infrastructure (partners, activities, and resources) falls on the left side of the page. Customer-related elements (segments, relationships, and channels) go on the right. Finance-related elements go on the bottom. In the center of the page, the value proposition ties everything together.

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